Steenkamp, Jan‐Benedict E. M.: search on Z-Library

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1

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., OâGuinn, Thomas Clayton Gibson, Schmitt, Bernd

Journal:

Journal of Marketing

Year:

2020

Language:

english

File:

PDF, 433 KB

english, 2020

2

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Dana L. Alden, Jan-Benedict E. M. Steenkamp and Rajeev Batra

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.91 MB

english, 1999

3

Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis

Inge Geyskens, Jan-Benedict E. M. Steenkamp and Nirmalya Kumar

Journal:

The Academy of Management Journal

Year:

2006

Language:

english

File:

PDF, 3.54 MB

english, 2006

4

The role of national culture in international marketing research

Steenkamp, Jan‐Benedict E. M.

Journal:

International Marketing Review

Year:

2001

Language:

english

File:

PDF, 116 KB

english, 2001

5

New product success in the consumer packaged goods industry: A shopper marketing approach

Lamey, Lien, Deleersnyder, Barbara, Steenkamp, Jan-Benedict E.M., Dekimpe, Marnik G.

Journal:

International Journal of Research in Marketing

Year:

2018

Language:

english

File:

PDF, 737 KB

english, 2018

6

Branding in the era of digital (dis)intermediation

Gielens, Katrijn, Steenkamp, Jan-Benedict E.M.

Journal:

International Journal of Research in Marketing

Year:

2019

Language:

english

File:

PDF, 702 KB

english, 2019

7

Global Brand Building and Management in the Digital Age

Steenkamp, Jan-Benedict E.M.

Journal:

Journal of International Marketing

Year:

2020

File:

PDF, 336 KB

2020

8

On the use of structural equation models for marketing modeling

Jan-Benedict E.M Steenkamp, Hans Baumgartner

Journal:

International Journal of Research in Marketing

Year:

2000

Language:

english

File:

PDF, 68 KB

english, 2000

9

Brand Equity, Consumer Learning and Choice

Tülin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noël Kapferer, Michael Keane, John Roberts, Jan-Benedict E. M. Steenkamp, Florian Zettelmeyer

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 112 KB

english, 1999

10

How global brands create firm value: the 4V model

Steenkamp, Jan-Benedict

Journal:

International Marketing Review

Year:

2014

Language:

english

File:

PDF, 369 KB

english, 2014

11

Global Brand Strategy || Global Marketing Mix Decisions: Global Integration, Not Standardization

Steenkamp, Jan-Benedict

Year:

2017

Language:

english

File:

PDF, 927 KB

english, 2017

12

The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?

van Ewijk, Bernadette J., Steenkamp, Jan-Benedict E.M., Gijsbrechts, Els

Journal:

Journal of International Marketing

Year:

2020

File:

PDF, 534 KB

2020

13

Conceptual model of the quality perception process

Jan-Benedict E.M. Steenkamp

Journal:

Journal of Business Research

Year:

1990

Language:

english

File:

PDF, 2.06 MB

english, 1990

14

The increasing power of store brands: Building loyalty and market share

Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe

Journal:

Long Range Planning

Year:

1997

Language:

english

File:

PDF, 5.91 MB

english, 1997

15

International market segmentation: issues and perspectives

Jan-Benedict E.M Steenkamp, Frenkel Ter Hofstede

Journal:

International Journal of Research in Marketing

Year:

2002

Language:

english

File:

PDF, 353 KB

english, 2002

16

Private-Label Use and Store Loyalty

Kusum L. Ailawadi, Koen Pauwels and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.16 MB

english, 2008

17

Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Alden, Dana L., Steenkamp, Jan-Benedict E.M., Batra, Rajeev

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.69 MB

english, 1999

18

How Country Characteristics Affect the Perceived Value of Web Sites

Steenkamp, Jan-Benedict E.M, Geyskens, Inge

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 170 KB

english, 2006

19

The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?

Lamey, Lien, Deleersnyder, Barbara, Steenkamp, Jan-Benedict E.M, Dekimpe, Marnik G

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 341 KB

english, 2012

20

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Palmatier, Robert W, Scheer, Lisa K, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 186 KB

english, 2007

21

Perceptual Mapping Based on Idiosyncratic Sets of Attributes

Steenkamp, Jan-Benedict E. M., Trijp, Hans C. M. Van, Berge, Jos M. F. Ten

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 542 KB

english, 1994

22

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Steenkamp, Jan-Benedict E.M, Van Heerde, Harald J, Geyskens, Inge

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 280 KB

english, 2010

23

Emotions in consumer behavior: a hierarchical approach

Fleur J.M. Laros, Jan-Benedict E.M. Steenkamp

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 515 KB

english, 2005

24

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Jan-Benedict E. M. Steenkamp, Frenkel ter Hofstede and Michel Wedel

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 2.27 MB

english, 1999

25

A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

Steenkamp, Jan-Benedict E.M., de Jong, Martijn G.

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 5.48 MB

english, 2010

26

Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

Jan-Benedict E. M. Steenkamp, Inge Geyskens

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 699 KB

english, 2012

27

Importance of fear in the case of genetically modified food

Fleur J. M. Laros, Jan-Benedict E. M. Steenkamp

Journal:

Psychology and Marketing

Year:

2004

Language:

english

File:

PDF, 114 KB

english, 2004

28

Response Styles in Marketing Research: A Cross-National Investigation

Baumgartner, Hans, Steenkamp, Jan-Benedict E.M.

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 110 KB

english, 2001

29

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

Rajeev Batra, Venkatram Ramaswamy, Dana L. Alden, Jan-Benedict E.M. Steenkamp, S. Ramachander

Journal:

Journal of Consumer Psychology

Year:

2000

Language:

english

File:

PDF, 1.49 MB

english, 2000

30

The Effects of Supplier Fairness on Vulnerable Resellers

Nirmalya Kumar, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.91 MB

english, 1995

31

Assessing Measurement Invariance in Cross‐National Consumer Research

Steenkamp, Jan‐Benedict E. M., Baumgartner, Hans

Journal:

Journal of Consumer Research

Year:

1998

Language:

english

File:

PDF, 259 KB

english, 1998

32

How perceived brand globalness creates brand value

E M Steenkamp, Jan-Benedict, Batra, Rajeev, Alden, Dana L

Journal:

Journal of International Business Studies

Year:

2003

Language:

english

File:

PDF, 144 KB

english, 2003

33

Brand versus Brand

Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Journal:

International Commerce Review

Year:

2007

Language:

english

File:

PDF, 270 KB

english, 2007

34

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents

Deleersnyder, Barbara, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M, Leeflang, Peter S.H

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 240 KB

english, 2009

35

Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

Steenkamp, Jan-Benedict E.M., Maydeu-Olivares, Alberto

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 362 KB

english, 2015

36

Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships

Nirmalya Kumar, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 2.50 MB

english, 1998

37

Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

Dana L. Alden, Jan-Benedict E.M. Steenkamp, Rajeev Batra

Journal:

International Journal of Research in Marketing

Year:

2006

Language:

english

File:

PDF, 312 KB

english, 2006

38

Private-Label Use and Store Loyalty

Ailawadi, Kusum L, Pauwels, Koen, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 93 KB

english, 2008

39

Price and Advertising Effectiveness over the Business Cycle

Heerde, Harald J. Van, Gijsenberg, Maarten J, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 249 KB

english, 2013

40

Continuous and Discrete Variables

Ulf Böckenholt, Eric Bradlow, Wes Hutchinson, Ramya Neelamegham, Prashant Malaviya, Deborah Roedder John, Kent Grayson, Jan-Benedict Steenkamp, Greg Allenby, Sachin Gupta, Joseph Verducci, Laura Koehl

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 2.75 MB

english, 2001

41

Identifying Spatial Segments in International Markets

Hofstede, Frenkel Ter, Wedel, Michel, Steenkamp, Jan-Benedict E.M.

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.48 MB

english, 2002

42

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Ra

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 4.50 MB

english, 2005

43

The Effects of Perceived Interdependence on Dealer Attitudes

Nirmalya Kumar, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.53 MB

english, 1995

44

International Market Segmentation Based on Consumer-Product Relations

Frenkel Ter Hofstede, Jan-Benedict E. M. Steenkamp and Michel Wedel

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.98 MB

english, 1999

45

Marketing renaissance: How research in emerging markets advances marketing science and practice

Steven Michael Burgess, Jan-Benedict E.M. Steenkamp

Journal:

International Journal of Research in Marketing

Year:

2006

Language:

english

File:

PDF, 508 KB

english, 2006

46

A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation

Michel Wedel and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.27 MB

english, 1991

47

Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes

Steenkamp, Jan-Benedict

Journal:

International Marketing Review

Year:

2019

Language:

english

File:

PDF, 150 KB

english, 2019

48

WE ARE THE CHAMPIONS

Kumar, Nirmalya, Steenkamp, Jan-Benedict EM

Journal:

Business Strategy Review

Year:

2013

Language:

english

File:

PDF, 435 KB

english, 2013

49

Effect of Service Transition Strategies on Firm Value

Eric (Er) Fang, Robert W. Palmatier and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.36 MB

english, 2008

50

Socially Desirable Response Tendencies in Survey Research

Steenkamp, Jan-Benedict E.M, de Jong, Martijn G, Baumgartner, Hans

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 381 KB

english, 2010

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